Founder of Clicked Studios since 2008

I’m Frank Spohr.

I help businesses understand why customers choose them, then use what we learn to shape their brand, website, and marketing.

Design starts with the decision a customer has to make.

I start by looking at what customers need to know, what makes them hesitate, and how they compare their options. Those answers shape what the brand says, what the website makes easy to find, and what a campaign asks someone to do next.

Online, a business competes for attention with everything a customer could look at next. That makes clarity a practical advantage. People should quickly understand why an offer matters to them and what they can do about it.

What I’ve studied.

I earned a bachelor’s degree in Interactive Digital Media Design from Webster University’s School of Communications.

I’ve studied user experience and interface design, content marketing, sales psychology, conversion rate optimization, objection handling, and clear communication. I use that work to make websites easier to navigate and answer the questions that hold customers back.

Since 2008, I’ve studied how Google’s organic search results work and applied what I’ve learned to help businesses rank for relevant searches. I’ve also studied how social platforms decide what to show people. That informs how I approach both getting found and earning someone’s attention once they see the work.

The work that shaped how I think.

eBay

I contributed front-end design for eBay’s homepage feed, using imagery and offers to help shoppers discover relevant products. I connected that work with an SEO initiative led by another team.

Expressionery

I collaborated with Jordan Koene and the wider team to use early machine learning systems to build 10,000 pages aimed at expanding organic search visibility. Jordan previously led SEO and content development at eBay and went on to serve as CEO of Searchmetrics. Searchmetrics helps large companies understand how they show up in Google and find opportunities to reach more customers through search.

St. Louis Auto Show

I was responsible for delivering the 2012 show’s print and digital work, including its website, print design, and video. The volume was substantial, and every piece had to meet the show’s brand and production standards.

Riesinger

I helped modernize the transportation company’s brand and redesign its website. I also helped maintain legacy PHP applications the team used to track fuel and shipments.

The Skeeter Beater

I helped build the brand and designed and developed its e-commerce site for magnetic vehicle screens, including custom shopping features. I helped the site rank on Google for a key search term in its niche, supporting its growth into a six-figure lifestyle business. I worked with the business through its sale and continue to work with the new owner.

More work across businesses and public organizations.

Gnawturals: Brand design and e-commerce website for a natural pet treats company.
Drive Social Media: Designed and built brand websites in partnership with Drive Social Media throughout the 2010s, including sites for O’Fallon Brewery and Crown Valley Winery.
Madison County, Illinois: Updated page branding and design for Madison County’s local government website.
Madison County Bar Association: Helped build and manage the association’s website in the early 2010s.
Instacredit Auto Mart: Contributed to the website design within the company’s brand standards and evaluated the effectiveness of digital ads its media buying team placed with major news organizations in the St. Louis Metro East.
Six Mile Regional Library District: Helped redesign and build the district’s website with a focus on making search easier. Patrons could switch between catalogs without reloading the page.
Sage Kitchen Design: Designed and built the company’s website.
Challenge Unlimited: Redesigned the nonprofit’s website, overhauled its content, and managed the site for several years.
Midwest Recycling: Planned and executed a regional search marketing strategy.

Explore the case studies ↗

Writing and publications.

My articles have appeared in industry and business publications.

You work directly with me.

I stay involved from the first conversations and research through design, campaigns, and measurement. As results come in, we can see what to improve and decide where to put the next round of work.

Let’s Talk About Your Business ↗