FasterFunds Lending
Sustained Google visibility for a regional private lender.
I built resources around questions real estate investors ask and helped FasterFunds stay visible for a key St. Louis lending search over multiple years.
SEO and AI search visibility for the customers you want.
I compare your business with the sites that already show up for the searches you want to win. Then I find where you can compete now, build the authority to go after tougher searches, and protect the visibility you’ve already earned.
For established businesses that want more of the right customers to find and consider them.
Show up when customers are looking.
SI Medical Weight Loss
Protecting local visibility while reaching more communities.
I helped keep the practice visible for key local searches in Marion and built service pages to reach prospective patients in communities around Marion and Belleville.
Stobbs Law Offices
4,271 organic clicks over 16 months.
I built and refined the firm’s criminal defense website over years, organizing content around the practice areas and markets where prospective clients search for legal help.
Find where you can compete now and grow next.
See who you’re up against
I look at the searches people make when they’re choosing a provider and compare your site with the businesses, directories, and publishers already showing up. I review what their pages answer, how they demonstrate expertise, and where your business appears in search and AI answers today.
Win attainable searches and build authority
I prioritize relevant searches you can realistically compete for now. For tougher terms, I build toward them with better service pages, useful resources, original examples, and relevant mentions and links. When a new page makes sense, I bring your brand, copy, and design together so buyers can see why they should choose you and what to do next.
Defend and expand what’s working
I track the pages that earn visibility for valuable searches and update them as buyer needs and competition change. Then I look for related services, questions, and markets where you can build on that position. Visibility and attributable inquiries help us decide where to focus next.
Questions about search visibility.
Can you work with our current website?
Yes. I start with the pages and tools you already have. I’ll identify what I can improve directly, what needs your team’s help, and which limitations affect the plan.
What’s a realistic budget for SEO and AI search visibility?
For ongoing work, plan on $1,500 to $3,000 per month for a focused effort around one market or a few priority services. That can cover technical fixes, improvements to key pages, and tracking how you show up in search and AI answers.
Plan on $3,000 to $6,000 or more per month if you compete in several markets, need a steady flow of new content, or have a larger site that needs more technical work.
These are planning ranges. I scope the work after reviewing your site, who already shows up for the searches you care about, and what your team can handle in-house.
What if competitors are already well ahead of us?
I look for relevant searches your business can compete for now. For tougher searches, I build a longer-term plan around stronger pages, original evidence of your expertise, and relevant mentions and links.
What if we already rank well?
I identify the pages that bring valuable visibility and monitor them as search results and competitors change. From there, we can expand into related services, questions, or markets where your existing strengths give you a foothold.
Do we need separate content for AI search?
I start by making the information buyers need easy to find and verify. That means clear service pages, specific answers to buyer questions, and first-hand examples. I use what shows up in search and AI answers to decide where more detail would help.
Can I just ask ChatGPT or Gemini what to do for SEO and AI visibility?
ChatGPT and Gemini can help you brainstorm and see which businesses and sources come up in AI answers. To decide where to compete, I also draw on independent search and competitive research databases with millions of data points covering keywords, rankings, competing pages, and backlinks. I compare the data relevant to your market with what your own site shows in Search Console.
That gives me a basis for deciding which searches are worth pursuing and what to build or improve. It could be a service page that answers questions competitors overlook, a page for a market you want to reach, or a case study that gives buyers a reason to get in touch.
Why can’t I just use AI to write my content?
You can use AI to outline a page, draft a section, or edit a rough version. The harder work is deciding what the page needs to say and making sure every claim holds up.
I look at what buyers are searching for, what competing pages already answer, and what your team knows from doing the work. For a service page, that might mean explaining a trade-off your customers ask about or showing how you solved a problem in a real project. Those details help buyers decide whether to contact you.
Can you guarantee rankings or mentions in AI answers?
Search engines and AI tools decide what to show. I can improve the pages and evidence they draw on, track visibility for priority searches and questions, and explain what the results tell us about where to focus next.
How do we know it’s working?
We agree on which services and markets matter, then track visibility and visits separately from inquiries. Where tracking allows, I connect inquiries to their source and use what your team learns about lead quality to guide the next round of work.
What kind of business is a good fit?
I work with established businesses that have a website, know which services they want to grow, and can give the work time to build. I can work directly with you or coordinate changes with your marketing and web teams.
Where should more customers be finding you?
Tell me which services or markets you want to grow and what’s getting in the way. In a complimentary 20-minute call, we’ll discuss where customers find you today, what you want to change, and whether I can help.