Advanced Dental Care & Orthodontics · Past project
Two dental offices. Campaigns built around each patient’s next step.
I provided digital marketing services through a partner relationship, managing Google and Facebook ads for the Columbia and Freeburg offices. Dedicated landing pages carried each offer from the ad to a call or form inquiry.
Give each patient a page that matches the offer.
Someone looking for a new dentist needs to know what the first visit includes and who they’ll meet. Someone considering implants has different questions and needs more time to evaluate the service.
The campaigns sent people to separate pages for the new-patient and implant offers. Each page explained the offer, introduced the practice, and gave visitors a way to respond. The ads and tracking were organized by office so the Columbia and Freeburg teams could see how their campaigns performed separately.
Make it easy to call the office.
Google Ads reached people already searching for dental care. Facebook introduced the offers to local audiences. Both channels sent visitors to the relevant offer page, where they could call or submit an inquiry.
Phone calls were a priority because patients often called the office to schedule. Tracking phone-link activity alongside form submissions made it possible to see how people chose to respond.
Selected Facebook ads from the Columbia new-patient campaign.
These examples show how we promoted the new-patient offer with different creative, including provider portraits and a candid team photo.
Facebook recorded 111 website leads in 2025.
DashThis recorded 46 leads for the new-patient campaigns and 65 for the implant campaigns across the two offices. Over the same year, Google Analytics recorded 562 sessions across the two offer pages, about a third of all website sessions.
- 111
- Facebook website leads recorded by DashThis.
- 562
- Sessions on the new-patient and implant pages.
- 71
- Phone-link interactions recorded in Google Analytics.
Where do patients land after clicking your ads?
Tell me which services you want to grow and what prospective patients see when they click.
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