Angle Ridge Remodeling

Helping homeowners find the right contractor.

I connected Angle Ridge’s WordPress site, local SEO, and Google Ads so homeowners could find the right service, see work they could trust, and request a quote.

Industry: Roofing and exterior remodeling
Scope: WordPress, local SEO, Google Ads, and inquiry tracking

Angle Ridge Remodeling homepage with its regional roofing headline

Homepage overview of roofing, siding, gutters, windows, and storm damage services

Homeowners search for the problem they need fixed.

A homeowner dealing with storm damage may need to call someone today. A homeowner planning new siding or windows may spend weeks comparing companies. Both need to know whether the contractor does that work and serves their area.

When I began working with Angle Ridge in 2022, I built the marketing around those decisions. Search helped homeowners find the relevant service. The website helped them decide whether to call or request a quote.

Give each service a clear path to an inquiry.

Answer the questions homeowners ask before calling.

I maintained the WordPress site around dedicated pages for roofing, siding, gutters, windows, and storm damage. Reviews, project imagery, and information about the company gave homeowners a way to assess workmanship and see who they would be hiring.

Make it easy to act when the timing is right.

Homeowners with urgent repairs could call directly. Those comparing options could read more about the service and submit a quote request. Both paths worked across phones and desktops.

Focus Google Ads on people actively looking for the work.

I structured paid search around the services and searches that showed the strongest intent. The core service segment accounted for 89% of recorded primary conversions in the campaign history reviewed, including calls, forms, and other contact actions.

Angle Ridge roof replacement page with a contact form and service headline — Roof replacement service page

Angle Ridge roofing page for homeowners in Wentzville, Missouri — Roofing page for Wentzville homeowners

Show up for more roofing searches across the region.

I paired the main service pages with local pages for priority communities. The Wentzville page, for example, explains the roofing work Angle Ridge does in that area and gives homeowners a direct way to get in touch.

Fourteen city-specific roofing pages appeared in Google Search during the reporting period. The core roofing page also showed up across relevant searches, alongside pages for siding, windows, gutters, and storm damage. The results helped identify where homeowners were finding Angle Ridge and which pages had room to improve.

More homeowners found Angle Ridge through Google.

Google Search Console showed a substantial increase in visibility and visits between the two six-month periods reviewed.

+333%: Organic clicks grew from 48 to 208.
+353%: Google Search impressions grew from 4,950 to 22,400.
435: Website form inquiries across the broader engagement after filtering obvious spam, tests, and solicitations.

The website kept generating inquiries year after year.

Filtered form inquiries appeared in every calendar year reviewed, starting in 2022. Organic search gave homeowners more ways to discover Angle Ridge, while Google Ads helped the company reach people already looking for a contractor. Both sent people to pages that explained the service and made it easy to reach the team.

Where do homeowners find you when they need the work?

Tell me which services you want to grow, where you work, and how homeowners get in touch today.

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