Dental Wellness Center of Maryville

Dental campaigns built around what patients need.

I paired Google and Facebook ads with dedicated landing pages so prospective patients could find the right service and take a clear next step.

Industry: Dental care
Scope: Google Ads, Facebook ads, offers, and campaign landing pages

A new dentist, braces, and urgent care are different decisions.

Someone choosing a dentist wants to know what a first visit will look like. Someone exploring orthodontics needs enough information to decide whether to inquire. Someone with a dental emergency needs a quick way to reach the office.

I built the campaigns around those differences. Each ad spoke to a specific need, and the landing page carried that message through to the next step.

Carry the same offer from the ad to the page.

Organize Google Ads around the search.

I grouped campaigns around specific services and needs, including new patient and orthodontic searches. That let the ad speak to what the person was already looking for and lead to a page built around that decision.

Give each landing page one job.

The page picked up where the ad left off. It explained the service and offer, answered the immediate questions, and gave prospective patients a clear way to contact the practice.

Use Facebook to introduce the practice and its services.

I managed campaigns for new patients, dental implants, and emergency care. Each used an offer and creative that fit the service and the practice’s existing visual identity.

Selected Facebook ads from the practice’s campaigns.

These examples show how we adapted the creative for same-day emergency appointments, new-patient inquiries, and Invisalign consultations.

Same-day emergency dental appointments with an illustrated tooth graphic

Same-day emergency dental appointments with a red cross graphic

New patient invitation featuring the practice exterior

New patient invitation featuring the dental team

Invitation to a free Invisalign consultation

A Facebook campaign that connected neighbors with local causes.

Every other month, Dental Wellness Center of Maryville made a donation to a local organization. I helped promote the program on Facebook, where neighbors could nominate organizations and vote on who would receive the donation. It gave the practice a way to show up for its community and brought residents, local organizations, and the dental team together around a cause they could support.

Dental Wellness Center of Maryville presenting a $1,000 donation check to Making a Difference — The practice presented a $1,000 donation to Making a Difference in June 2020.

Community campaign inviting Charity of the Month nominations

Facebook generated leads every month the campaigns ran.

Facebook recorded leads for the practice in every month of the active campaign period. The practice had a recurring source of inquiries and could run campaigns around the services it wanted to promote.

Google Ads reached people already looking for care, while Facebook introduced offers and community initiatives. The dedicated landing pages gave interested people a way to respond without having to find the service again on the main website.

Where do patients land after clicking your ads?

Tell me which services you want to grow and what prospective patients see when they click.

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