FasterFunds Lending
I redesigned FasterFunds Lending’s website and built its search program around a decision St. Louis real estate investors often have to make quickly: is this lender a fit for the deal?
When a St. Louis real estate investor finds a property, they may be estimating rehab costs, arranging a purchase, and comparing lenders at the same time. They need to know whether a lender serves their market, understands the deal, and is worth calling before the opportunity passes.
FasterFunds Lending’s old site made those answers harder to find. I redesigned the site and built an ongoing search program around the questions an investor asks before reaching out.
I used the new logo FasterFunds supplied as a starting point for the website’s color, typography, and imagery. The homepage identifies who the lender serves, puts reviews near the offer, and gives investors a form and a phone number where they can act on that information.
Further down the page, investors can see how the process works, read customer proof, and get answers to common questions. Someone with a deal in hand can reach out right away. Someone comparing options can take time to understand the lender first.
I helped build a short guided qualification experience so investors could assess likely fit before contacting the team. It gave people researching financing a practical next step between reading about the offer and starting a conversation.
I started with a search audit to identify where FasterFunds could compete for relevant regional searches. The ongoing work paired technical and on-page improvements with resources for investors researching how private lending works.
The content program included an eight-part St. Louis hard-money lending guide covering qualification, due diligence, examples, and local context. Google Search Console showed the guide appearing across hundreds of searches. It gave investors a place to learn about the financing model and find the next step when they were ready.
Since the 2021 redesign, I’ve worked to keep FasterFunds visible when St. Louis real estate investors search for financing. When SEO work paused in 2023, a key lending search slipped toward the bottom of Google’s first page. I audited the site again when work resumed, and FasterFunds returned to the top results.
On October 2, 2026, a desktop search for that same lending need showed FasterFunds near the top of both organic and local results, and in Google’s AI-generated answer.
Google Search Console added context beyond that single search. For one commercially relevant lending query, clicks differed by just one across the two six-month periods reviewed. In a separate quarter-over-quarter comparison for the same query, impressions rose 15.1% while clicks stayed nearly level.
Investors could discover FasterFunds while comparing lenders or while learning how financing works. Both paths led to a site that explained the offer and gave them a way to assess fit, call, or submit an inquiry.
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