LawnWise
Turning seasonal lawn care offers into local inquiries.
I managed Facebook strategy, created and ran the ads, and built the landing pages for LawnWise, a locally owned lawn care and property maintenance company serving Middle Tennessee.
Give local homeowners a reason to act this season.
Someone dealing with mosquitoes in summer has a different reason to call than someone comparing lawn care packages. I planned the Facebook campaigns around those needs, timed the offers to the season, and targeted homeowners in the Nashville-area communities LawnWise served.
The pest control campaign gave homeowners a specific discount on mosquito and pest service. The lawn care campaign offered a free lime application with a full package. Each ad made the offer and next step easy to find.
Carry the offer from the ad to the landing page.
I created the ads and built the pages they sent people to. The pages gave interested homeowners room to learn about LawnWise and compare service options before taking the next step.
I used different creative to present the same offer. Some ads put the promotion front and center. Others featured the local crew or a customer review, giving homeowners a reason to consider who would be doing the work.
Selected Facebook ads from the LawnWise campaigns.
What if the mosquitoes were the villains?
I explored two bolder ways to tell the same story. One turns mosquitoes into comic strip troublemakers. The other imagines a backyard swarm straight out of a monster movie. Both were creative concepts and never ran.
One path from local promotion to inquiry.
LawnWise used the campaigns to generate leads for its growth efforts. Timing, geography, creative, and landing pages worked together so homeowners could see an offer relevant to their property and respond while it was available.
What do homeowners need from you this season?
Tell me which services you want to grow, where you work, and what would give customers a reason to reach out.
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