PremierU
I helped PremierU build Meta into a major source of patient inquiries and connect those inquiries to follow-up and appointment reporting.
PremierU already had a recognizable brand. The opportunity was to turn that foundation into a paid social program that could support different clinic markets and offers while still feeling like PremierU.
I built campaign landing pages around specific combinations of location and offer. Someone who clicked an ad could see the same offer, understand which clinic it applied to, and send an inquiry without searching the main site for the next step.
The two Swansea pages show how I adapted that approach to different services at the same clinic. The medical weight loss page introduces the offer early and gives interested visitors a direct way to respond. The testosterone therapy page explains what the service includes and answers common questions before asking visitors to request a consultation.
I worked with PremierU’s team to plan staff-led videos, clinic photography, educational content, and offer graphics. The internal team captured material we could test across campaigns while keeping the messaging and visuals recognizable.
Competitors were using pharmaceutical terminology PremierU could not yet use on comparable terms. I identified LegitScript certification and recommended it to the team. After PremierU obtained certification, I adapted lead measurement as campaign and platform requirements changed.
The existing CRM made it difficult to connect new inquiries to timely follow-up. I helped put interim email and SMS follow-up in place while PremierU transitioned to a CRM that could handle communication and track the source of an inquiry in more detail.
I connected the campaign pages to the new CRM so PremierU could see where inquiries came from and follow them through call activity and appointment booking. That gave the team a way to see which campaigns were starting conversations that led to appointments.
The program supported multiple clinic markets, telehealth tests, and additional services. Location and offer could change while the team kept a consistent way to receive, follow up on, and track inquiries.
Internal CRM reporting placed Meta close to PremierU’s leading recorded source. The leading category included phone and manually entered inquiries, so its original sources were less precisely tracked.
The CRM also showed Meta inquiries progressing to booked appointments. PremierU could see both how much demand the channel generated and whether those inquiries reached scheduling.
Tell me how your team handles new inquiries and where you lose sight of them between the first response and a booked appointment.
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