Quagga Green · Past project
I helped Quagga turn the story behind its new women’s fashion line into an online store, then connected the store to the warehouse and customer marketing.
Quagga Accessories had primarily worked with other businesses in fashion manufacturing. Launching Quagga Green meant talking directly to women who cared about how the accessories looked and what the brand stood for.
The team needed to explain the role its environmental commitments and partnerships played in the line. It also needed a storefront that staff could manage day to day, from updating what customers saw to getting orders to the warehouse.
I used BrandEdge, my brand audit, interview, and competitive analysis, to work through the line’s strengths with Quagga’s decision makers. We identified which parts of its mission and environmental partnerships mattered to the audience and used them to shape the brand message and website copy.
Editorial photography set the tone for the collection. Product photography gave shoppers a closer look at the accessories. The copy connected what shoppers saw to the reasons Quagga had launched the line.
I designed a responsive WooCommerce store that gave social and partner channels a shared destination. The layout carried the collection story from the homepage into the shopping experience on both desktop and smaller screens.
I built the store on WordPress and WooCommerce so the team could manage the shop through an admin interface. I also helped connect online orders to the warehouse’s shipping and fulfillment system so order information could flow between the two.
That connection mattered because a shopper’s experience continued after checkout. The website needed to support the staff responsible for getting the order out as much as it supported the person placing it.
I helped set up marketing automation that paired useful content with messages triggered by customer activity. It gave Quagga Green a way to continue the relationship after a purchase and carry the same brand story into follow-up.
The launch brought together a clear message, a storefront the team could operate, and the systems behind fulfillment and customer communication. Quagga Green has since closed. The visuals here come from the original project archive.
Tell me what you’re bringing to market and how you want the experience to work from first impression to fulfillment.
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