Start with the experience.
The homepage opens with the brand promise, then lets visitors explore services and see the spa through original photography. Reviews and testimonials give people a sense of what others valued about the experience.
SI Med Spa Plus
Building a med spa brand from the ground up.
I helped a new Marion med spa launch its brand and website, then connected local search, original video, and online booking so people could find the spa and get to know it before making an appointment.
A new spa had to earn trust before the first visit.
When we began in 2022, SI Med Spa Plus needed a brand identity and a website. Prospective clients needed to see what the spa offered, get a feel for the space and the people, and know how to make an appointment.
I developed the identity and site together. Typography, color, photography, and copy gave the spa a welcoming personality that carried from the homepage through service information and booking on desktop and mobile.
Give visitors enough information to feel ready to book.
Introduce the person behind the spa.
I filmed an explainer with Tracy at the spa. Her interview gave the business a recognizable voice. Footage of the exterior, rooms, and team helped visitors picture where they would go and who they might meet.
Make the next step clear.
Visitors could read about the services and choose to call or book online. The booking platform also supported email and SMS communication, giving the spa a way to stay in touch after someone reached out.
A new local brand earned a place near the top of Google.
I built local SEO into the site so people searching for a med spa in Marion could discover SI Med Spa Plus. In October 2026, the spa appeared in two prominent spots for a key Marion med spa search.
- 1st
- Google organic result.
- 2nd
- Google local business listings.
Give every discovery channel somewhere to send people.
I also managed Facebook lead campaigns to introduce the spa to prospective clients. Someone could discover the business through search, an ad, or a referral, then use the site to see the space, learn about services, and decide how to get in touch.
How do people find and book with your business?
Tell me what you offer, what clients need to know before they book, and where they first hear about you.
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