Match the page to the clinic.
I built location-focused landing pages for the two primary clinic markets. Each page connected the ad to the relevant clinic and gave prospective patients a direct way to request an appointment.
SI Medical Weight Loss
From ad clicks to patient inquiries across two clinics.
I connected paid social, local search, and a redesigned website so prospective patients could find the right clinic and request an appointment.
Sending people to the website was only the first step.
When I began working with SI Medical Weight Loss in 2021, the practice needed a website that worked well on phones and gave prospective patients a clearer sense of what the clinics offered. The initial Facebook campaigns sent visitors to the general website. A visit could signal interest, but it gave the clinic no inquiry to follow up on.
I redesigned the site so patients could explore the programs and find clinic information, then gave paid campaigns a more direct destination. Someone interested in reaching a clinic could go straight from a relevant ad to an appointment-request form.
Give each campaign a measurable next step.
Measure the completed inquiry.
A form submission gave me a more useful signal for comparing campaigns and offers than a visit alone. It also gave the clinic a specific person to follow up with.
Keep measurement working as Meta changed.
When Meta’s advertising and conversion measurement requirements changed, I adapted the setup so the campaigns could continue recording completed inquiries and optimizing toward them.
Show the people behind the practice.
I went on location to create original video for the website and campaigns. Founder-led scripts explained why the practice exists and how the team approaches its work. Staff interviews and clinic footage helped prospective patients get familiar with the people and places they might encounter.
I also developed offer-focused videos for paid social, using footage from the clinics so the ads felt connected to the practice people would actually visit.
Top Google rankings in Marion and a wider reach around Belleville.
I helped SI Medical Weight Loss stay visible for key local searches like “medical weight loss in Marion.” For that search, the practice ranked first in both Google’s organic results and its local business listings.
Dedicated service pages earned top Google rankings in several communities around Marion. I also expanded organic search coverage around Belleville with pages that helped people in nearby communities find the Belleville clinic and request an appointment.
Keep the conversation going after the form.
Some people were ready to speak with the clinic right away. Others were still considering timing or comparing options. I connected inquiries to email and SMS follow-up, with different schedules for each channel, so the practice could stay in touch while staff handled the personal conversation.
Both clinics recorded form leads every reported month.
Across nearly two years of location-level reporting, Meta Ads Manager recorded form leads for both primary clinics in every month reviewed. The website, ads, and follow-up gave the practice a repeatable path from initial interest to an inquiry staff could act on.
Where do prospective patients get stuck?
Tell me how people find your practice and what happens between their first visit to your site and their first conversation with your team.
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