Stobbs Law Offices

Helping prospective clients assess a law firm’s experience.

Since 2009, I’ve helped Stobbs Law Offices evolve its website and search presence so people facing serious charges can find the firm, understand John Stobbs’s experience, and decide whether to reach out.

Industry
Criminal defense
Market
Southern Illinois and Eastern Missouri
Scope
Positioning, website design, video, content, and organic search
Stobbs Law Offices homepage with attorney John Stobbs and a contact action Further down the homepage, visitors can explore local and federal defense services

Earn trust before the first confidential conversation.

Someone looking for a criminal defense attorney may have a court date approaching or be unsure what an investigation means for them. The website has to help them answer a few immediate questions. Does this attorney handle my kind of matter? Does he work in the relevant court? Who will I speak with when I call?

The firm is based in Alton and serves clients across Madison County, including Edwardsville. It also handles matters in the Southern District of Illinois and the Eastern District of Missouri. That mix called for clear ways into the site for local searches, federal matters, and questions about specific charges.

Modernize the site while building on years of useful content.

Put the attorney at the center.

Each redesign gave visitors a clearer view of John’s background, courtroom experience, and personal involvement. I helped produce the homepage and testimonial videos so people could hear from him and get a sense of the practice before reaching out.

Give readers useful ways to explore.

Detailed practice pages explain what the firm handles. Geographic pages clarify where it works. Federal resources answer questions about courts, investigations, and proceedings. Visitors can start with their own question and find a path toward a confidential appointment.

Keep the site usable as habits change.

Periodic redesigns and ongoing development improved the experience across screen sizes while preserving the specialized material people already found through search. The design puts essential information and contact options within easy reach on a phone.

Stobbs Law Offices Edwardsville criminal defense page
Edwardsville criminal defense page
Stobbs Law Offices resource on federal criminal defense in the Southern District of Illinois
Federal court resource for Southern Illinois

What 16 months of search data showed.

Google Search Console recorded discovery through the homepage, practice pages, geographic pages, and legal resources.

4,271
Organic clicks from Google Search during the review period.
414,065
Google Search impressions across the site during the same period.
About 61%
Share of organic clicks from mobile devices.

Build visibility around the work the firm actually handles.

A search review found first-page visibility across selected local and federal defense searches, including Edwardsville even though the firm’s office is in Alton. The strongest examples aligned with John’s federal court experience. Google also cited the site in AI-generated answers for some relevant legal searches.

Those observations are snapshots. The wider Search Console record shows a more durable pattern. Older resources continued to bring people to the site while newer legal commentary gave readers additional ways to discover the firm. The figures measure search discovery and clicks. Consultations and retained matters require separate tracking.

What I took from the work.

A professional services website earns more trust over time when each redesign makes the firm’s experience easier to find and evaluate.

What does someone need to know before they call?

If your work takes expertise and discretion, tell me what prospective clients need to understand before they’re ready to talk.

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